Week3

1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish

Customer-centric website design involves creating a commercial website that meets the wants and needs of a business's customers and prospects.  By proactively considering the needs, wants, and beneficial preferences of your customers, you can make more effective decisions about the content, offerings, design, and processes available on your site. Therefore customer centric website need to be designed help customer with their problems, use it easier and learning information about the company, and meanwhile generating Sales. So customer centric web site design is very important for the company.
There's few reasons that make it difficult to accomplish. First of all, it is extreme expensive to design a website so getting it right is a challenge. And it is hard to know what the customers need; haard to design a good transaction or other digital business processes. An effective customer-centric design process requires the creator to put herself in the customer's place to develop a site that is user-friendly, while providing all the information needed to make a buying decision.


2. Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

" Presence " is the appearance of a person or organization on the World Wide Web, the state of fact being present.
Customers can go through a web site anytime and anywhere. The benefits of a good presence on the web site are obvious: a company  can  present a professional and credible image and reach new markets with a global audience faster and easier than operating in the physucal world; safe time and money on printing and distribution costs and improve customer service; get more costumer feedback  and promote the products.


3. Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact