Week 5
Now look at the list of business models below and describe the features of each of these business
models, on your blog page, giving an example of each. The basic
categories of business models discussed in the table below include:
Brokerage
In brokerage model brokers are market-makers, they make profit from commission for transactions between sellers and buyers.
Advertising
In advertising model, the revernue is made from the banner ads which go with services provided by the broadcaster.
Infomediary
There is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles. Infomediary helps buyers or sellers understand a given market.
Merchant
Wholesalers and retails of goods and services.
Manufacturer
(Direct)
Direct model is a model that manufacturers creat its own website reaching the consumers directly. It based on effiency, improved customer service and a better understanding of customer preferences.
Affiliate
It's a pay-for-performance model. Profit is made in the form of percentage of revenue by offering finacial incentives to people.
Community
It's a model that based on user loyalty.Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services.
Subscription
Subscription fees are incurred irrespective of autual usage rates. Subscription and advertising models are frequently combined.
Utility
Utility model is also called 'on-demand' model. It's based on metering usage or a 'pay as you go' approach.
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