Week4


Questions

I have one of my Google Analytics pages accessible for you. Go to www.google.com/analytics/ and logon using the email address:

myebusinessanalytics@gmail.com and password ballarat. This is a read only view (I hope) of my ePortfolio Business Foliosapces and my blog (which is associated with the business).

Whilst the numbers are interesting it is important to realise that you really need to know the business objectives to apply much sense to the data. It is a good marketing trick to just pluck numbers that sound impressive for clients (who don't really understand). For example the Foliospaces total page views look great!

Then click on view report and answer the following questions:-

1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary
much from day to day?
Visits ： is the number of visitors that coming to your site or blog
Page views:  is the number of page viewed on your site
Pages/visit: average number of pages viewed per visit
Bounce rate: percent of single-page visits
It doesn't vary much from day to day as it is shown by percentage.

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
Derect traffic

Referral Traffic

Search Engine

The search engine is where the most of traffic come from

3) What was the most popular web browser used to access the site?

Internet Explorer

4) How many countries did visitors to Foliospaces come from and what were the top four countries?

Vistitors are from 71 countries.
 The top four were Australia , United States, United Kingdom, Pakistan .
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
Comparing Metrics, when you are viewing the default metric Visits (number of visits per day), you can compare that to % New Visits to see how many of those visitors are viewing your site for the first time.
Using interactive table to see different top-level metrics for the most commonly viewed visitor dimensions.
6) What do the following terms mean? These are just a few, you may like to add some more yourself.

high bounce rate :  high percent of single-page visits

key words: the words that academics use to reveal the internal structure of an author's reasoning

Average Page Depth : the average length of pages

click through rate:  (CRT) is a way of measuring the success of an online advertising campaign for a particular website.

click:  a gesture made with a computer input device such as a mouse

Cookie: messages sended to the users from the owner of the site

Impression: comments of the visitors

Hyperlink: data that the reader can directly follow, or that is followed automatically.^[

Navigation:  is the process of monitoring and controlling the movement of a craft or vehicle from one place to another.

Pageview: is the number of page viewed on your site.

Session: a semi-permanent interactive information exchange between communicating devices

Unique Visitors (or Absolute Unique Visitors): total number of unique visitors to your site

URL :  Uniform resource locator

Visitor:  people who come to view your site


Comparison shopping: allows individuals to see different lists of prices for specific products.