Week 2 - Navigating the Web Resource

Part 1 - Navigation

One of the biggest challenges for businesses and customers alike is navigating the Internet. This week please answer the following questions on your blog -

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.

1. Picking the right "keywords"

2. Positioning them correctly on your web pages

3. Using meta-tags, including html links along with graphics

4. Submitting only key pages to search engines.

b) Watch or read the Marissa Mayer interview. Marissa says 'search is in its infancy'. Do you agree or disagree with this statement? What is your personal experience with search? There are no right or wrong answers here, I just want your opinion.
 Yes , I do agree with this statement.

Sometimes even I type in the right keyword, there are just thousands of inorganized links appear when I search. I have to read though many of them to find my answer and I don’t know whether it’s right or wrong.

   
Part 2 - History of the Internet

I have an expectation that you do some of your own research into the history of the Internet. The World Wide Web (WWW) is just one part of the Internet, but a very significant part. The Internet has been used for a long time now. When I first started working at 16, I was employed by Elders Smith Goldsborough Mort in Adelaide, (now Elders Ltd). We had telex machines that were used to send invoicing data and other information to head office. Elders had a mainframe computer called FRED (I only remember it meaning frigging ridiculous electronic machine). Fred had its own air conditioned room, and a team of operators. It probably wasn't as powerful as a sub-notebook today. Do you use Outlook express or another 'mail client' to access your email at home? Or you may use Internet Relay Chat? Or a news reader? This was very common just a few years ago, but a lot of these functions are now integrated into the world wide web (www) and you may not be familiar with the terms. It is important to realise the Internet is much more than the WWW although many people tend to think they are the same thing. The WWW uses the Internet.

2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.

From the video - answer (on your blog page) -

a) So what are the 6 webs?
  “Near” web

“Here” web

“Far” web

“Weird” web

“B2B” web

“D2D” web
b) Could there be more?

c) What does it mean for business?