Week 2 - Navigating the Web Resource

Part 1 - Navigation

One of the biggest challenges for businesses and customers alike is navigating the Internet. This week please answer the following questions on your blog -

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise).
a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.

1. Picking the right "keywords"

2. Positioning them correctly on your web pages

3. Using meta-tags, including html links along with graphics

4. Submitting only key pages to search engines.

b) Watch or read the Marissa Mayer interview. Marissa says 'search is in its infancy'. Do you agree or disagree with this statement? What is your personal experience with search? There are no right or wrong answers here, I just want your opinion.
 Yes , I do agree with this statement.

Sometimes even I type in the right keyword, there are just thousands of inorganized links appear when I search. I have to read though many of them to find my answer and I don’t know whether it’s right or wrong.

   
Part 2 - History of the Internet

I have an expectation that you do some of your own research into the history of the Internet. The World Wide Web (WWW) is just one part of the Internet, but a very significant part. The Internet has been used for a long time now. When I first started working at 16, I was employed by Elders Smith Goldsborough Mort in Adelaide, (now Elders Ltd). We had telex machines that were used to send invoicing data and other information to head office. Elders had a mainframe computer called FRED (I only remember it meaning frigging ridiculous electronic machine). Fred had its own air conditioned room, and a team of operators. It probably wasn't as powerful as a sub-notebook today. Do you use Outlook express or another 'mail client' to access your email at home? Or you may use Internet Relay Chat? Or a news reader? This was very common just a few years ago, but a lot of these functions are now integrated into the world wide web (www) and you may not be familiar with the terms. It is important to realise the Internet is much more than the WWW although many people tend to think they are the same thing. The WWW uses the Internet.

2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.

From the video - answer (on your blog page) -

a) So what are the 6 webs?
  “Near” web

“Here” web

“Far” web

“Weird” web

“B2B” web

“D2D” web
b) Could there be more?

c) What does it mean for business?

 

Topic 1 Questions.

Topic 1 Questions.

1)  Internet risks – give examples of four things that can go wrong with a transactional site?

1.       Customer's personal details , contact details , or even credit card number may be stolen

2.  There may be mistakes when taking order because of something wrong with online systems

3.  Express could deliver wrong goods

4.  Not enough advertising for products provided on-line

5.  Quality of on-line products is not be guaranteed

2) Write down a definition for each:

a) E-commerce: The buying and selling of products or services over electronic systems such as internet and other computer networks

b) E-business: Application of information and communication technologies in support of all the activities of business

3) What is the difference between buy side and sell side eCommerce?

   Buy side is transactions to procure resources, to the contrary sell side is selling products.

4) Describe the different types of eBusiness

   1. B2B commerce: business activity that two companies make transaction

2. B2C commerce: transaction between the firm and customer

3. intra B commerce: involved two persons or departments of business unit

4. C2C commerce: transaction involved two customers

5) Which digital technology has the highest penetration rate? Explain and source your answer.

The answer is the internet.

Because the internet is a global system serves billions of users worldwide. Till now internet can be used anywhere and anytime .

6) List::Four drivers to adoption of sell-side e-commerce by business.

1. Billions of customers

2. Communicate easier

3. More convenient

4. Less cost

7) Four barriers to adoption of sell-side e-commerce by business.

1. Not safe when taking internet transactions

2. Lack of trust

3. Lack of skills

4.No perceived benefit

8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?

Advertising online brings more customers.

Purchase basic ingredients or appliances on-line may be faster and also reduce cost.

And avoid market share

9) What are some examples of Digital information??

   Synchronization

 Language

 Errors

 Copying

 Granularity

10) What is the semantic web? Are we there yet?

The semantic Web is a collaborative movement promotes common formats for data on the internet.

We still have some layers not fully realized.